Professional service businesses commonly make these website marketing mistakes. This is the first in a series – and the mis take is saying, “I want what she’s having!” Websites and web design components will be different for your business. Looking at samples of other people’s web designs and copywriting won’t be helpful for choosing your own website. The key is to know your target market and find people who are enthused about your brand, target market and unique value proposition. Brought to you by Cathy Goodwin, Ph.D.